TuneIn Rebrand. Developing a fresh look for a brand that connects users with the audio they love.
TuneIn delivers a universe of live sports, music, news, and podcasts from all around the world through one incredible listening experience. How can a new identity help this brand reach its audience across a wide range of touch-points?
My Role
Creative Direction • Art Direction • Visual Design • UI Design • Motion Graphics • Brand Strategy.
The Team
At Tunein I worked with one of the best teams in my life. I worked under Yuri Ono & Geoff Dowd, We worked as a family helping each other grow and this made building a reinventing radio fun. The Team consisted of product designers, visual designers, project managers, animators, photographer and a creative director.
New Logo
Old Logo
A new look for TuneIn.
When I joined the design team at TuneIn, a new logo had just been finished. It became my responsibility to explore an accompanying visual language that conveys the company's immersive and transformative goals.
Establishing a Bold Style
The TuneIn logo called for a new look that shared it's bold personality and offset structure. I lead the design team in exploring styles across a variety of touch-points including creating the design system, in-app banners, App Store Assets, icons, branding and social media.
A common challenge was finding a way to feature stations and podcasts without losing the TuneIn brand. We used asymmetric layouts as a foundation for the content's style which helped to keep a connection while establishing an interesting new direction.
Telling the TuneIn Story
The website became an important piece of the rebrand as it was here that the TuneIn story would be told. We decided to lead the conversation by highlighting the wide selection of content available. Throughout the landing page, each section is paired with relevant stations and podcasts that showcase the breadth of content.
With the goal of bringing users into the web application, each moment provides an access point for the listening experience. Whether in the form of a featured station or a highlighted category, the user has many ways to quickly discover something they love.
Designing Tunein’s Owned and Operated Stations
With this new rebrand Tunein wanted to touch all 180 radio stations on their platform and I was tasked to lead the branding and design of these stations.
The Impact
Positive Results After The Redesign
Since the launch of the redesign of Tunein on all platforms, it has had a positive impact on Tunein's user listening experience, at the time of writing (7 months since launch). I would have loved to share actual metrics of this redesign project but for confidentiality reasons I cant put them here.
Some public impact we had:
App of the day on the App Store
Editors Choice on the App Store